Honest comparison
Bitly is the name everyone knows, and for an enterprise with SSO, an integrations marketplace and a procurement team, that recognition is worth paying for. For everyone else the product is a set of monthly meters: links, QR codes, even the number of times you may change where a link points. Snipzr sells the opposite: a flat price, links that never expire, edits that are never counted, and your own domain on every plan including Free.
The free plan allows 5 new short links and 3 custom back-halves a month. The first paid tier allows 100 links a month for $10 a month billed annually.
Changing where a link points is metered: none at all on Free, 5 redirect changes a month on Core, 20 on Growth, 110 on Premium. A typo in a printed QR code can cost you a month's allowance.
A complimentary custom domain arrives with Growth at $29 a month, billed as $348 a year.
Click data is kept for 30 days on Core, 120 days on Growth and 1 year on Premium. Older campaigns simply disappear from your reports.
30 new links a month on Free, and old links never count against the allowance. Edits are never metered on any plan. Your own domain works on every plan including Free. Aggregate statistics are stored for 25 months on every plan; your tier changes how far back you can view, never how long we keep it. All of it is written down on our pricing page and in our docs.
1 Bitly figures read in a browser from bitly.com/pages/pricing on 2026-08-31 (annual-billing view) and re-verified against the live page on the day this page is published.
| Snipzr | Bitly | |
|---|---|---|
| Free link allowance | 30 new links a month; old links never count against it | 5 new links a month2 |
| Editing a link's destination | Never metered, never paywalled | None on Free; 5 changes a month on Core, 20 on Growth, 110 on Premium2 |
| Link expiry | Never, on any plan, in writing | Links stay live while the account does; allowances reset monthly2 |
| Custom domain | On every plan, including Free | From Growth at $29 a month, billed annually2 |
| Analytics | Per-day stats on every plan, bots filtered and shown separately, cookie-less; stored 25 months | Click and scan counts; history kept 30 days on Core, 120 days on Growth, 1 year on Premium2 |
| API | Every paid plan, 300 requests a minute on Pro, public reference | Metered per month: 1,000 requests on Free, 5,000 on Core, 25,000 on Growth2 |
| Campaign / UTM tools | UTM builder with a GA4 channel check, shared templates, campaign reports, team naming rules, on Team | Campaign features sit in the upper tiers2 |
| Team viewers | Unlimited free viewer seats with live reports (Team) | Multi-user management is an Enterprise feature2 |
| Handing a workspace to a client | Transfer ownership of a workspace, links and history included | Not offered |
| Paid entry price | $9 a month founding price, locked forever, 14-day money back | $10 a month, billed annually as $1202 |
| Price for domain plus campaign features | $29 a month (Team, 10 seats included) | $29 a month for the domain plan; $199 a month for the top self-serve tier, both billed annually2 |
2 Read in a browser from bitly.com/pages/pricing on 2026-08-31, annual-billing view; monthly billing costs more. Every Bitly number is re-verified against the live page on publish day and this footnote carries that date.
If your company needs single sign-on, a procurement-grade contract, mobile deep links, or one of the hundreds of integrations in Bitly's marketplace, Bitly's Enterprise tier is built for that and we are not. Bitly also lets you shorten a link with no account at all; Snipzr does not, on purpose, because anonymous links are how a short domain ends up on spam lists, and a clean domain is what keeps YOUR links deliverable. If you are a person, a small team or an agency that wants a flat price and no meters, that trade is the whole point.
Questions
Free plan with 30 links a month. No card. Links stay live forever.