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How to Buy a Domain on Squarespace Domains

Squarespace Domains (which now hosts the former Google Domains portfolio) lets you register domains and manage billing + DNS from one dashboard.

This guide covers:

  • buying your domain without missing the required verification steps, and
  • setting up DNS in a beginner-friendly way for branded short links (like Snipzr).

Before you start (2 minutes)

Most brands use one of these:

  • Subdomain (recommended for simplicity): go.yourbrand.com
  • Apex / root (shortest possible links): yourbrand.com

Use a real email you can access

Squarespace requires email verification after registration. If you don’t verify within the stated window, the domain can be suspended.


Step-by-step: Buy the domain on Squarespace Domains

Squarespace’s official registration flow is documented here:

1) Search for your domain

Use the domain search page:

Or from your Squarespace account:

2) Add the domain to your cart

Pick the domain you want and proceed to checkout.

3) Choose your registration term

Select how many years you want to register (options vary by TLD).

4) Enter registration information (be careful here)

Squarespace notes:

  • Domain privacy is included with Squarespace domains (where eligible).
  • If you enter something in the Organization field, it may be treated as the legal registrant/owner.
  • The registration can fail if your registration email address ends in the same domain you’re trying to register (example: you can’t use info@example.com while registering example.com).

Reference:

5) Confirm purchase

Complete payment and confirm the purchase.


Critical step: Verify your email (don’t skip)

Squarespace states you must verify the domain via email within 15 days or the domain will be suspended:

tip

If you don’t see the verification email, check spam/junk and search for messages from customercare@squarespace.com or no-reply@squarespace.com.


What to do right after purchase

Squarespace domains are set to auto-renew by default and you can disable it if you want:

Squarespace also notes you’ll receive an email 15 days before the renewal date:

Turn on 2FA for your Squarespace account

This reduces the chance someone takes over your account and changes DNS or transfers your domain:

WHOIS privacy (usually automatic)

Squarespace includes free domain privacy automatically for most Squarespace-managed domains (some TLDs have different rules):


DNS setup for Snipzr (simple paths)

You’ll connect Snipzr by adding DNS records to your domain.

Squarespace DNS record guides:

Option A (simplest): Use a subdomain like go.yourbrand.com

This is the most common short-link setup.

  1. Go to Domains dashboard → select your domain
  2. Click DNSDNS Settings
  3. Under Custom Records, add a CNAME:
    • Host: go (or whatever subdomain you want)
    • Points to / Data: the Snipzr target hostname you’re given

Squarespace notes: you can’t create a CNAME with @ in the Host field:

If you want yourbrand.com/abc, Squarespace DNS supports an ALIAS record at the apex (@).

Squarespace’s ALIAS steps (including Host = @) are here:

How ALIAS works (in plain English):

  • A normal CNAME can’t live at the apex, but an ALIAS is a DNS-provider feature that behaves like a CNAME for the root.
  • The DNS provider resolves the target name behind the scenes and answers with A/AAAA records for your apex.
  • This is the same practical outcome people refer to when they say “CNAME flattening.”

Important: ALIAS and DNSSEC on Squarespace

Squarespace DNSSEC notes that if you have an ALIAS record, enabling DNSSEC can error and may require removing the ALIAS:

If you’re using an apex ALIAS for a short-link domain, keep this in mind before turning DNSSEC on/off.


Do you need to move DNS to Cloudflare for CNAME flattening?

Usually no for this specific reason.

Squarespace DNS supports an ALIAS record at @, which is the key feature most teams need when they want apex short links without hard-coding IP addresses.

(If you still prefer Cloudflare for its tooling/ecosystem, that’s a separate choice—your domain can remain registered at Squarespace while you change nameservers.)


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References (optional reading)